Issue #5 - The power of the brand
Creative brand-mashups by the talented Norte Branding®
Norte Branding decided to alter some well-known brands by placing them in other packaging and in other contexts. They mixed these well-known brands with packagings clearly in another context trying to alter the meaning of the brand without losing its values or its general image. The question was, by making these changes, would we continue to choose the same brands? Would we still see clearly the brand and its values in totally different contexts?
This unofficial, relatable Kit-Kat Ad is as simple as they come…
Kit-Kat's 'Have a break. Have a Kit-Kat.' is one of the most famous and longstanding advertising slogans in the business, known and quoted by millions globally.
Created by Sam Hennig for the One Minute Briefs Twitter account, the ad has garnered unprecedented attention, amassing tens of thousands of likes, praise from top-level design leaders and marketers. In the age of endless video calls, this couldn’t be more relatable right now.
Source: creativebloq.com
#BetterWithPepsi
Pepsi has been making itself very clear lately as it claims its fizzy drink goes better with burgers than rival Coca-Cola. And much like Burger King, the challenger brand has shown it knows how to have more fun.
To commemorate #NationalBurgerDay (Friday, May 27), a simple but effective execution from Pepsi features packaging from fast food joints Burger King, McDonald’s and Wendy’s and circles where the Pepsi logo coincidentally appears. All to illustrate that its drink naturally goes with burgers.
Source: thedrum.com
My recommendation this month…
Listen to ‘I shouldn’t say this, but’ podcast by Social Chain UK Managing Director Katie Leeson.
This podcast aims to explore Katie’s journey as MD of one of the world’s fastest growing social marketing agencies and to hear the inner secrets of a woman in a predominantly male role.