Issue #6 - Pride Month
June marks Pride Month, a time for us to celebrate and reflect on LGBTQ+ lives, history, and experiences.
Spotify: Claim your space
Spotify UK/IE bought back its annual Pride hub, where it collaborates with LGBT+ creators, venues and culture brands to take over some of its most popular playlists. For example, Jamaican singer Alicai Harley curated the DanceHall Queen playlist. There was a dedicated playlist within the Pride hub for four cities – London, Manchester, Glasgow and Dublin – and four famous venues.
Other global initiatives included Pride Singles, where Spotify worked with queer artists Dua Saleh and Lido Pimienta to create a new set of Pride original recorded singles; and Social Share Cards, where users expressed what Pride means to them on social media.
Source: campaignlive.co.uk
Apple Watch Pride Edition
Apple is a brand that is newer on the LGBTQ+ scene. Apple has been officially taking part in Pride events since 2014 when the brand’s employees joined the San Francisco Pride Parade with official endorsement. In 2016, Apple gave all employees who took part in Pride events a rainbow Apple Watch band. Due to unprecedented demand for the colourful bands from both employees and customers, Apple released the Apple Watch Pride Edition available for all the following year. This year, Apple has come out with The Pride Edition Braided Solo Loop and the Pride Edition Nike Sport Loop, both with matching watch faces.
Source: contentworks.agency
My recommendation this month…
Install the Upfluence Chrome Extension.
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