Issue #4 - The Best of April Fools’ Day
As you can imagine, April Fools’ Day in 2020 was a sombre affair, with brands generally not feeling it was appropriate. However, brands were back in action this year and eager to get the laughs in.
Burger King: Chocolate Whopper
Exclusive for users of the Burger King app, fans will be treated to a 'Chocolate Whopper' - a flame-grilled beef patty topped with fresh juicy tomatoes and onion, dressed with a layer of rich... chocolate.
And, if that doesn't quench your thirst for chocolate, it has brought out a six-piece 'Nugget Dipper' that comes with an indulgent tub of chocolate fudge swirl.
Is it just me, or does that actually look quite nice?!
Source: thedrum.com
Volkswagen / Voltswagen
This April Fools’ got attention for all the wrong reasons…
On 31st March, Volkswagen was forced to deny reports that it intended to change its name to 'Voltswagen' after an April Fool's gag proved to be a little too believable.
The seasonal prank saw a draft press release leaked to the US media, informing them that it was changing its name to ’Voltswagen of America’. The suspicious timing of the announcement naturally led recipients to question the authenticity of the release but Volkswagen itself compounded the confusion by issuing an unequivocal statement that the rebrand was genuine and a ’public declaration of the company’s future-forward investment in e-mobility’.
Source: thedrum.com
Robinsons: Turn Wimbledon Centre Court Purple
The iconic grass at Wimbledon has turned purple ahead of the iconic British event this summer. Transformed from its perfectly pruned green to bright purple, the makeover of Centre Court is in support of Robinsons new Blackcurrant squash.
An official partner of the tennis championships for over 85 years, Robinsons ensured that every 8mm blade of grass on the world-famous Centre Court got a pitch-perfect purple finish.
Source: famouscampaigns.com
My recommendation this month…
Install colourcontrast.cc
Check the contrast between different colour combinations against WCAG standards with this Google Chrome plug in.
Contrast and colour use are vital to accessibility. Users, including users with visual disabilities, must be able to perceive content on the page.