Issue #2 - Finger Lickin’ Good
KFC drops Finger-Lickin' Good slogan amid coronavirus
Global fast-food giant KFC says it is halting its "Finger-Lickin' Good" slogan given the current hygiene advice because of the coronavirus pandemic. "We find ourselves in a unique situation - having an iconic slogan that doesn't quite fit in the current environment," the company said. It has altered its packaging with the phrase obscured but KFC said the phrase would return when the time was right. KFC outlets closed temporarily in March, but most have now reopened. The company revealed its new look through a YouTube video, showing the slogan pixelated on posters and its food "buckets", saying: "That thing we always say? Ignore it. For now."
Source: BBC News
No logo: how to apply a minimalist approach to creativity
Simple and instantly recognisable, last week Leo Burnett unveiled its OOH work for McDonald‘s, too much applause.
Great ideas are often ones that aren’t spelt out for you. The brilliance of these McDonald’s ads is that nothing is pushed at you, apart from an image. Your brain fills in the gaps.
Source: thedrum.com
My recommendation this month…
Listen to The Digital Marketing Podcast produced by Target Internet.
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