Issue #12 - Alternative Christmas
Metro: Letter from Santa
Metro has shown itself to be in touch with blind and partially-sighted readers as the first national newspaper in the UK to run a braille front cover.
Partnering with the Royal National Institute of Blind People (RNIB), the collaboration amounts to a print run of 15,000 special editions distributed at nine central London transport hubs in support of the charity’s ‘Letter from Santa’ campaign.
To coincide with the International Day of Disabled People, commuters and travellers were presented with a custom cover wrap that highlights how far we still have to go to create a genuinely accessible world.
Source: thedrum.com
Shelter: The Drive by Don't Panic
London-based creative agency Don't Panic has collaborated with homelessness and housing charity Shelter to highlight that many people will be spending Christmas without a place to stay this year.
The film is centered around a mother and daughter driving in their car on a cold dark Winter evening. In a lighthearted moment the mother begins to joyfully sing Wham's festive hit Last Christmas to her sulky, largely unimpressed teenager. Viewers soon realise that their car radio doesn't work and begin to notice the bags of belongings in the back seat.
Source: thedrum.com
The Co-op: Live Christmas Ad by Lucky Generals
Co-op has become the first ever grocer to run a live Christmas ad with a spot on ITV highlighting how people can use Community Fridges to redistribute food that would have otherwise gone to waste.
In a deal brokered by Dentsu agencies Carat UK and The Story Lab, Co-op and ITV came together to promote environmental charity Hubbub’s Community Fridge Project.
The 2-minute live film aired on November 26 during Coronation Street and featured TV personality Dermot O’Leary and TV chef and rapper Big Zuu. The ad sees volunteers at the Afghanistan and Central Asian Association Community Centre in Feltham teach the pair how to cook using ingredients from a Community Fridge.
Source: thedrum.com