Issue #13 - New Year, New Campaign
Dr Martens: #TeamUpOnTheTrack
For over 70 years Dr Martens have been at the feet of various subcultures and held strong ties with the music industry. To further its initiative of supporting creative talent, the shoe brand has unveiled a new social-first push to support up-and-coming musicians.
#TeamUpOnTheTrack is an Instagram Reels campaign, created in partnership with We Are Social, that invites Dr Martens followers to use their skills to create music visuals for new artist Cariss Auburn Taylor.
Source: thedrum.com
Spotify 2021 Wrapped
Music-streaming service Spotify has launched its annual global "Wrapped" campaign, spanning OOH activations, in-app experiences and fan films.
The OOH work features popular artists as well as everyday people such as council clerk Jackie Weaver’s and her "I have the authority" playlist. The short fan films are being distributed across social media and other digital channels.
Source: campaignlive.co.uk
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