Issue #11 - Holidays Are Coming

Coca-Cola partners with Cameo

Debuting as its first holiday campaign of the season, Coke has launched “Real Magic” in partnership with the fan connection platform Cameo. By visiting a special hub, users were able to request a personalised message from Santa himself. This was then was sent out randomly throughout the season. The campaign accepted requests until the 16th of November, and users could share the video through social media. 

In addition, the two companies also hosted a virtual public event where Santa introduced Coca-Cola’s latest global ad titled “Chimney”. The advertisement features a community creating a makeshift chimney for Saint Nick from cardboard boxes. At the same time, the ad was run on TV and cinemas from US and Canada.