VISION

Skills flexed: 

Creative Direction, Brand Development, UX Design, Storyboarding, Print Design.

Background:

VISION is a SaaS platform that works closely with vehicle manufacturers, supplying automotive genuine parts to body shops and accident repair centres throughout Europe. Due to the rapid growth of the VISION system, a step up in the overall identity was required as well as introducing new marketing touch-points.

Outcome:

We used global expansion as the key to the new look and feel, with connecting lines and dots to demonstrate the relationship between repairers, VISION, and vehicle manufacturers. We launched a new responsive website, including an interactive web-based scrolling animation, detailing how VISION works.

To further increase VISION brand awareness, drive traffic to the VISION website, and increasing the contact database, we created an interactive music game. Taking inspiration from popular culture, we set the theme ‘Game of Parts’. The user chose from vehicle manufacturers that partner VISION, select one of two locations and play a simple yet fun game. In the end, the user is given a statistic on the genuine parts supplied by VISION from the vehicle manufacturer they played as. They could then add their score to a public leader board.