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    <loc>https://www.beccibuckley.co.uk/blog</loc>
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    <lastmod>2022-05-06</lastmod>
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      <image:title>BLOG</image:title>
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  <url>
    <loc>https://www.beccibuckley.co.uk/blog/issue-16-time-to-unwind</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-06</lastmod>
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  <url>
    <loc>https://www.beccibuckley.co.uk/blog/issue-15-break-the-bias</loc>
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    <priority>0.5</priority>
    <lastmod>2022-04-01</lastmod>
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      <image:title>BLOG - Issue #15 - Break the Bias - 'Imagine' campaign to tackle gender bias</image:title>
      <image:caption>Imagine a world where gender makes no difference. That's the premise behind a new poster campaign by advertising agency CPB London. Called Imagine, it was prompted after a nationwide study found that 39 per cent of primary school children still think that mummies should look after babies and do all the housework while daddies should go to work. The campaign, which marks International Women's Day today, centres on the 'Break The Bias' theme for this year's event and invites all of us to simply think of someone in the role of, among others, a CEO, a nurse or a makeup artist. And then asks gently whether is it a man or a woman. Source: creativeboom.com</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/bb4aa1c7-b115-4df5-8043-613082ee9625/Screenshot+2022-03-30+at+12.29.06.png</image:loc>
      <image:title>BLOG - Issue #15 - Break the Bias - My recommendation this month…</image:title>
      <image:caption>Follow flo.create on TikTok. flo.create provides marketing portfolio templates to support students, graduates and young professionals on their career journeys.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/4532e108-36ee-46a2-a7ad-4c5eca1e1754/FPBKGKJVsAAgVn4.jpg</image:loc>
      <image:title>BLOG - Issue #15 - Break the Bias - Elvie normalises urinary incontinence</image:title>
      <image:caption>This week, Londoners can head near Liverpool Street to see a billboard first – a ‘peeing’ campaign. Women’s health brand Elvie are behind the stunt, aiming to raise awareness of incontinence with their promotional poster depicting a woman squatting and lifting weights while ‘peeing’ actual liquid. Source: metro.co.uk</image:caption>
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      <image:title>BLOG - Issue #15 - Break the Bias - Stabilo: Highlight the Remarkable</image:title>
      <image:caption>Phyllis Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. She was one of the founding employees of Doyle Dane Bernbach (DDB) back in 1949, the agency's first Copy Chief and the first female Copy Chief in the United States. But in 1949, men stood in the spotlight. While Bill Bernbach is often credited for sparking the creative revolution, only some know Phyllis Robinson was the true influence behind so much of DDB’s iconic work for Orbach’s, Volkswagen and Polaroid. As an extension of the highly-awarded ‘Highlight the Remarkable’ campaign from Stabilo Boss and DDB Germany, DDB highlights Phyllis, her legacy and her trailblazing spirit that lives through employees everywhere today. Source: thedrum.com</image:caption>
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  <url>
    <loc>https://www.beccibuckley.co.uk/blog/issue-14-sendnudes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1fd04c31-6015-411c-880b-552df45c1ff6/FLP9Zl2XoAIG06V.jpg</image:loc>
      <image:title>BLOG - Issue #14 - #SendNudes - Adidas ignore nudity guidelines with campaign to celebrate breasts of all women</image:title>
      <image:caption>Adidas has broken the norms and “Redesigned 100%” of its sports bras to provide the perfect fit for all women. The campaign boldly ignores community and censorship guidelines to aid understanding of an issue that many women face today. The images used include a showcase of 25 pairs of breasts, providing a small representation of the differences in body size and shape from one person to another. Source: famouscampaigns.com</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/7e7202f9-aabe-4682-a4c4-3c053d77e67b/poster-20220214112310285.png</image:loc>
      <image:title>BLOG - Issue #14 - #SendNudes - Relate "Lips, mouth, finger"</image:title>
      <image:caption>Never underestimate the gift of honest, authentic connection this Valentine's Day, urges Relate. The place for relationship support, Relate has an important message this Valentine's Day on the importance of communication.  In a series of posters, "Lips, mouth, finger" says the best way to build healthy relationships is to share feelings and problems rather than bottle them up or paper over the cracks.  Source: campaignlive.co.uk</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/f6e94f25-268e-42c0-94aa-ba0d62a0d5b4/1646991018617.jpg</image:loc>
      <image:title>BLOG - Issue #14 - #SendNudes - My recommendation this month…</image:title>
      <image:caption>Follow Rob Mayhew on LinkedIn and/or TikTok. Rob Mayhew, Head of Influence at Fleishman Hillard London and a rising TikTok star, who brilliantly lampoons ad agency life and culture in his videos.</image:caption>
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  <url>
    <loc>https://www.beccibuckley.co.uk/blog/issue-13-new-year-new</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/c833ec0f-aef3-4d54-b7d4-030a771b9cf4/aca7bc80-2e33-ac34-f052-547a0363317f.png</image:loc>
      <image:title>BLOG - Issue #13 - New Year, New Campaign - My recommendation this month…</image:title>
      <image:caption>Subscribe to the Knowlton Digital Agency weekly newsletter ‘Friday Club’. “It's kind of like fight club, but without the fighting and with a weekly email that includes all of the best content, social media platform updates, Apps, Podcasts, Audiobooks, Industry updates, videos and more that we've discovered that week.”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1647005347909-A953JK6NE3KD5G0OOGZP/cached.imagescaler.hbpl.co.png</image:loc>
      <image:title>BLOG - Issue #13 - New Year, New Campaign - Spotify 2021 Wrapped</image:title>
      <image:caption>Music-streaming service Spotify has launched its annual global "Wrapped" campaign, spanning OOH activations, in-app experiences and fan films. The OOH work features popular artists as well as everyday people such as council clerk Jackie Weaver’s and her "I have the authority" playlist. The short fan films are being distributed across social media and other digital channels. Source: campaignlive.co.uk</image:caption>
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  <url>
    <loc>https://www.beccibuckley.co.uk/blog/issue-12-alternative-christmas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1647004605662-U07UG9XV95ADHHG8G8DB/metro_0.jpeg</image:loc>
      <image:title>BLOG - Issue #12 - Alternative Christmas - Metro: Letter from Santa</image:title>
      <image:caption>Metro has shown itself to be in touch with blind and partially-sighted readers as the first national newspaper in the UK to run a braille front cover. Partnering with the Royal National Institute of Blind People (RNIB), the collaboration amounts to a print run of 15,000 special editions distributed at nine central London transport hubs in support of the charity’s ‘Letter from Santa’ campaign. To coincide with the International Day of Disabled People, commuters and travellers were presented with a custom cover wrap that highlights how far we still have to go to create a genuinely accessible world. Source: thedrum.com</image:caption>
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  <url>
    <loc>https://www.beccibuckley.co.uk/blog/issue-11-holidays-are-coming</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/4b685fde-326a-4206-912c-1a1e9d9c0ea5/Screenshot+2022-03-11+at+12.50.33.png</image:loc>
      <image:title>BLOG - Issue #11 - Holidays Are Coming - Coca-Cola partners with Cameo</image:title>
      <image:caption>Debuting as its first holiday campaign of the season, Coke has launched “Real Magic” in partnership with the fan connection platform Cameo. By visiting a special hub, users were able to request a personalised message from Santa himself. This was then was sent out randomly throughout the season. The campaign accepted requests until the 16th of November, and users could share the video through social media.</image:caption>
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  </url>
  <url>
    <loc>https://www.beccibuckley.co.uk/blog/issue-10-logo-reveal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1647002770647-XGD4D45ANKA73DPHSJUN/iplayer.jpg</image:loc>
      <image:title>BLOG - Issue #10 - Logo Reveal…</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1647002770643-D2WN0JUF0CNH82QTS2WN/sport.jpg</image:loc>
      <image:title>BLOG - Issue #10 - Logo Reveal…</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/75fd7acc-780e-44c4-af8f-83ba71513a41/bitesize.jpg</image:loc>
      <image:title>BLOG - Issue #10 - Logo Reveal… - BBC reveals new logos in modernisation push</image:title>
      <image:caption>The BBC has revealed a series of new logos after audiences claimed that the previous look was “old fashioned and out of date”. As well as a new BBC logo, the broadcaster has updated the identities of services such as iPlayer and BBC Sounds as well as its channels. The rebrand rolls out from today, though there will be further changes over the coming months. Source: designweek.co.uk</image:caption>
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  <url>
    <loc>https://www.beccibuckley.co.uk/blog/issue-9-brand-new-approach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/ae66f6c3-a425-443f-9a6b-c99dc4006690/Pringles.jpg</image:loc>
      <image:title>BLOG - Issue #9 - Brand New Approach - Mr Pringles gets a haircut!</image:title>
      <image:caption>Pringles UK has revealed a rebrand, introducing a new version of its Mr. P mascot for the first time in 20 years. The new look has been created by design studio Jones Knowles Ritchie (JKR) and timed for the 30th anniversary of the crisp’s UK launch. It includes a new logo and updated packaging. Source: designweek.co.uk</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/6956e617-bb16-48df-926f-120c42b4498e/Screenshot+2022-01-24+at+13.46.53.png</image:loc>
      <image:title>BLOG - Issue #9 - Brand New Approach - Artist gives famous logos an awesome neon makeover</image:title>
      <image:caption>Artist, Martin Naumann has redesigned the logos for a number of famous brands, from Apple to Nasa to McDonald's to Twitter. The designs have had a very modern chrome-style makeover which transforms the original logos into a sleek 3D design. The new logos now sport a range of psychedelic colours, making them incredibly eye-catching and fun. Source: creativebloq.com</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/be80f066-5b29-404f-b7c9-97a3e4099c33/CARAMILKEDITED.jpg</image:loc>
      <image:title>BLOG - Issue #9 - Brand New Approach - Cadbury hires Australians to sit in the centre of their Caramilk billboards</image:title>
      <image:caption>Following the success of the Caramilk candy bar in Australia, Cadbury has brought the delicious treat over to the U.K. To launch the campaign, Cadbury created three billboards in London, Manchester, and Birmingham that display the copy ‘it’s amazing, just ask an Aussie.’ Placed at the centre of the billboard will be a real-life Australian, sat comfortably, waiting to tell you just how good the candy bar really is. Source: famouscampaigns.com</image:caption>
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  <url>
    <loc>https://www.beccibuckley.co.uk/blog/issue-8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1632069929725-MXBSKASE5FZCAHOTW1UK/Paris-olympics-logo.jpg</image:loc>
      <image:title>BLOG - Issue #8 - Olympics &amp;amp; Paralympics Action - Is the Paris 2024 Olympics logo a mockery?</image:title>
      <image:caption>First revealed back in October 2019, the logo makes use of negative space and three symbols: the Olympic rings, the Olympic flame and Marianne – a symbol of Republican France. At least that was the idea, but the design was ridiculed without mercy for looking like a woman with a bob.  The design was also mocked at the time for looking like a logo for a hairdresser's – or even a dating app thanks to its resemblance to the Tinder logo. But Paris stuck to its guns.  Source: creativebloq.com</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1632066491125-RUF49N7JPTRGEBWQECNO/Screenshot+2021-09-19+at+16.47.42.png</image:loc>
      <image:title>BLOG - Issue #8 - Olympics &amp;amp; Paralympics Action - My recommendation this month…</image:title>
      <image:caption>Listen to A Change of Brand podcast. Produced by Matchstic, this podcast is about the world’s most loved consumer companies and their rebrand glory, drama, or disaster.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1632066729140-KML7GVE10KTR2W4CII4L/c4.png</image:loc>
      <image:title>BLOG - Issue #8 - Olympics &amp;amp; Paralympics Action - Channel 4 Paralympics posters remind viewers ‘it’s rude not to stare’</image:title>
      <image:caption>As the UK Paralympics broadcaster, Channel 4 drummed up anticipation with a smart outdoor and print campaign. Using eye-catching colours, one of the posters is a twist on the social etiquette children learn from a young age – that it’s rude to stare. Considering Paralympian’s need the nation’s support, the smart copy tells them to do the total opposite, championing the athletes competing later this month. Source: thedrum.com</image:caption>
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  <url>
    <loc>https://www.beccibuckley.co.uk/blog/issue-7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1631896047973-OK8Z732L93NVZM5RMDZD/pK3k5PC5qrNa9dhW6E6zoC.jpg</image:loc>
      <image:title>BLOG - Issue #7 - Less is More? - Campbell’s soup updates iconic can after 50 years</image:title>
      <image:caption>It's always controversial when a heritage brand decides to update its look, and in this case it's one that's also an icon of the art world. Campbell's soup has made the first major update to the design of its flagship cans for the first time since Andy Warhol put them on the wall of a gallery in the early 1960s. Source: creativebloq.com</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1631894914559-MRVC5GMYVHBBEGI9HG92/s3-news-tmp-145694-mcdonalds_tbwa--default--1024.png</image:loc>
      <image:title>BLOG - Issue #7 - Less is More? - McDonald’s pixelate iconic menu items</image:title>
      <image:caption>They’ve only gone and done it again… With McDonald’s France reopening its restaurants across the country, these pixel art OOH ads became centre-stage, concealing menu favourites behind blocky low-resolution imagery. They are once again, SO confident that their iconic menu sells itself, they can afford to pixelate staple items instead of relying on typical ‘food porn’ shots… And let’s be honest, they are right. Relying entirely on existing customer knowledge, the ‘No Logo’ campaign adopts a minimalist approach, obscuring its top-selling burgers behind a veil of pixelation, accompanied by the question ‘Guess who’s back?’. It was devised by McDonald’s long-term ad agency TBWA\Paris. Source: thedrum.com</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1631894646305-ZPR7MQ79UFX4YVU5HZD4/humanizingb2b-book-cover.jpg</image:loc>
      <image:title>BLOG - Issue #7 - Less is More? - My recommendation this month…</image:title>
      <image:caption>Read Humanizing B2B. “This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world.”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1631895588571-E0FLAVY0OSZODBJ82AS2/Oatly.png</image:loc>
      <image:title>BLOG - Issue #7 - Less is More? - Oatly’s wordiest billboard ever</image:title>
      <image:caption>Oatly doesn’t like following rules. “It’s not one of our core competencies,” insists its in-house creative director Kevin Lynch. “We realise billboards are supposed to be short and to the point.” So when it came to announcing the oat milk brand’s arrival in New Zealand, it naturally took up two billboards just to get ‘one thing’ across. Possibly ‘the wordiest, stupidest billboards ever’ (Oatly’s words), the ad goes to great lengths to tell its audience all they need to know about the brand, continuing on to an adjacent billboard when it ran out of room, concluding ‘yes, your initial scepticism was apparently well-founded – that really was more than one thing’. Source: thedrum.com</image:caption>
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  <url>
    <loc>https://www.beccibuckley.co.uk/blog/issue-6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1628074287268-LFR27Z29WSOZM52OH6IS/spotify.jpg</image:loc>
      <image:title>BLOG - Issue #6 - Pride Month - Spotify: Claim your space</image:title>
      <image:caption>Spotify UK/IE bought back its annual Pride hub, where it collaborates with LGBT+ creators, venues and culture brands to take over some of its most popular playlists. For example, Jamaican singer Alicai Harley curated the DanceHall Queen playlist. There was a dedicated playlist within the Pride hub for four cities – London, Manchester, Glasgow and Dublin – and four famous venues. Other global initiatives included Pride Singles, where Spotify worked with queer artists Dua Saleh and Lido Pimienta to create a new set of Pride original recorded singles; and Social Share Cards, where users expressed what Pride means to them on social media. Source: campaignlive.co.uk</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1628074771826-5PU3CRFVN1Z3FSO0WZZ3/Screenshot+2021-08-04+at+11.58.57.png</image:loc>
      <image:title>BLOG - Issue #6 - Pride Month - My recommendation this month…</image:title>
      <image:caption>Install the Upfluence Chrome Extension. Analyse an influencer's profile performance with the click of a button with the Upfluence Analytics Plugin. With the plugin you can view any influencer’s performance metrics straight from all their social media profiles, blogs and websites. Analyse engagement rate, reach, audience demographics, and more to help you build a strong influencer list for your next campaign.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1628075053593-39LTBLKHI1XL907QIT01/apple-pride.jpg</image:loc>
      <image:title>BLOG - Issue #6 - Pride Month - Apple Watch Pride Edition</image:title>
      <image:caption>Apple is a brand that is newer on the LGBTQ+ scene. Apple has been officially taking part in Pride events since 2014 when the brand’s employees joined the San Francisco Pride Parade with official endorsement. In 2016, Apple gave all employees who took part in Pride events a rainbow Apple Watch band. Due to unprecedented demand for the colourful bands from both employees and customers, Apple released the Apple Watch Pride Edition available for all the following year. This year, Apple has come out with The Pride Edition Braided Solo Loop and the Pride Edition Nike Sport Loop, both with matching watch faces. Source: contentworks.agency</image:caption>
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  <url>
    <loc>https://www.beccibuckley.co.uk/blog/issue-5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1622637302417-MB56NQJTN2KL3847WEOU/Screenshot+2021-06-02+at+13.34.43.png</image:loc>
      <image:title>BLOG - Issue #5 - The power of the brand - My recommendation this month…</image:title>
      <image:caption>Listen to ‘I shouldn’t say this, but’ podcast by Social Chain UK Managing Director Katie Leeson. This podcast aims to explore Katie’s journey as MD of one of the world’s fastest growing social marketing agencies and to hear the inner secrets of a woman in a predominantly male role.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1622635930971-QIRCVSH81Z1VTPP67VOM/Screenshot+2021-06-02+at+13.11.53.png</image:loc>
      <image:title>BLOG - Issue #5 - The power of the brand - This unofficial, relatable Kit-Kat Ad is as simple as they come…</image:title>
      <image:caption>Kit-Kat's 'Have a break. Have a Kit-Kat.' is one of the most famous and longstanding advertising slogans in the business, known and quoted by millions globally. Created by Sam Hennig for the One Minute Briefs Twitter account, the ad has garnered unprecedented attention, amassing tens of thousands of likes, praise from top-level design leaders and marketers. In the age of endless video calls, this couldn’t be more relatable right now. Source: creativebloq.com</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1622638101229-46IQ013PGIOWA2OYN98F/better-with-pepsi</image:loc>
      <image:title>BLOG - Issue #5 - The power of the brand - #BetterWithPepsi</image:title>
      <image:caption>Pepsi has been making itself very clear lately as it claims its fizzy drink goes better with burgers than rival Coca-Cola. And much like Burger King, the challenger brand has shown it knows how to have more fun. To commemorate #NationalBurgerDay (Friday, May 27), a simple but effective execution from Pepsi features packaging from fast food joints Burger King, McDonald’s and Wendy’s and circles where the Pepsi logo coincidentally appears. All to illustrate that its drink naturally goes with burgers. Source: thedrum.com</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1618999033328-AR6FF40AXNMBO4EOXJYW/norte.png</image:loc>
      <image:title>BLOG - Issue #5 - The power of the brand - Creative brand-mashups by the talented Norte Branding®</image:title>
      <image:caption>Norte Branding decided to alter some well-known brands by placing them in other packaging and in other contexts. They mixed these well-known brands with packagings clearly in another context trying to alter the meaning of the brand without losing its values or its general image. The question was, by making these changes, would we continue to choose the same brands? Would we still see clearly the brand and its values in totally different contexts?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beccibuckley.co.uk/blog/issue-4</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1620051854806-RDA0FYJC6JUFYDZYW3CX/voltswagen-1.jpg</image:loc>
      <image:title>BLOG - Issue #4 - The Best of April Fools’ Day - Volkswagen / Voltswagen</image:title>
      <image:caption>This April Fools’ got attention for all the wrong reasons… On 31st March, Volkswagen was forced to deny reports that it intended to change its name to 'Voltswagen' after an April Fool's gag proved to be a little too believable. The seasonal prank saw a draft press release leaked to the US media, informing them that it was changing its name to ’Voltswagen of America’. The suspicious timing of the announcement naturally led recipients to question the authenticity of the release but Volkswagen itself compounded the confusion by issuing an unequivocal statement that the rebrand was genuine and a ’public declaration of the company’s future-forward investment in e-mobility’. Source: thedrum.com</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1620052503054-DEFA1F3MBQWGR34XHAJW/robinsons_wimbledon.jpg</image:loc>
      <image:title>BLOG - Issue #4 - The Best of April Fools’ Day - Robinsons: Turn Wimbledon Centre Court Purple</image:title>
      <image:caption>The iconic grass at Wimbledon has turned purple ahead of the iconic British event this summer. Transformed from its perfectly pruned green to bright purple, the makeover of Centre Court is in support of Robinsons new Blackcurrant squash. An official partner of the tennis championships for over 85 years, Robinsons ensured that every 8mm blade of grass on the world-famous Centre Court got a pitch-perfect purple finish. Source: famouscampaigns.com</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1620051383928-FP5A6MUJL9D2GXLQU270/burger-king-chocolate-whopper.jpg</image:loc>
      <image:title>BLOG - Issue #4 - The Best of April Fools’ Day - Burger King: Chocolate Whopper</image:title>
      <image:caption>Exclusive for users of the Burger King app, fans will be treated to a 'Chocolate Whopper' - a flame-grilled beef patty topped with fresh juicy tomatoes and onion, dressed with a layer of rich... chocolate. And, if that doesn't quench your thirst for chocolate, it has brought out a six-piece 'Nugget Dipper' that comes with an indulgent tub of chocolate fudge swirl. Is it just me, or does that actually look quite nice?! Source: thedrum.com</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1620054485295-O0A4G1PZ7RQP77H1UI63/colour-contrast-checker.png</image:loc>
      <image:title>BLOG - Issue #4 - The Best of April Fools’ Day - My recommendation this month…</image:title>
      <image:caption>Install colourcontrast.cc Check the contrast between different colour combinations against WCAG standards with this Google Chrome plug in. Contrast and colour use are vital to accessibility. Users, including users with visual disabilities, must be able to perceive content on the page.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beccibuckley.co.uk/blog/issue-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1618137384416-A7SBPLFI3RV7K21TRLOG/happy-sexy-millionaire.jpg</image:loc>
      <image:title>BLOG - Issue #3 - Spring in their step - My recommendation this month…</image:title>
      <image:caption>Read Happy Sexy Millionaire: Unexpected Truths about Fulfilment, Love and Success by Steven Bartlett. This month, Steven Bartlett (the 28-year-old founder of the social media marketing agency, Social Chain) has released his first book. It is clear, to the point and definitely a bit of what I need at the moment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1618163606281-Y39CURQWF9UJ9C13VP73/s3-untitled_design_2_17--default--940.png</image:loc>
      <image:title>BLOG - Issue #3 - Spring in their step - Lego: Future Builders</image:title>
      <image:caption>This International Women’s Day (IWD), Lego recreated its iconic 1981 ad, 40 years after it first ran. Designed to ‘encourage and champion today‘s young women‘ the campaign gives them the opportunity to insert themselves into the frame, creating their own personal version. The campaign responded to research that found 73% of parents believe gender differences are driven more by societal expectations than biology.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beccibuckley.co.uk/blog/issue-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1618158072133-EI5SXNXJ23HPEPYE9GZU/mcdelivery.jpg</image:loc>
      <image:title>BLOG - Issue #2 - Finger Lickin’ Good - No logo: how to apply a minimalist approach to creativity</image:title>
      <image:caption>Simple and instantly recognisable, last week Leo Burnett unveiled its OOH work for McDonald‘s, too much applause. Great ideas are often ones that aren’t spelt out for you. The brilliance of these McDonald’s ads is that nothing is pushed at you, apart from an image. Your brain fills in the gaps. Source: thedrum.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1618138524915-ASGBJ2ZKYLMRINFOQDBB/Consent_Optimisation.jpg</image:loc>
      <image:title>BLOG - Issue #2 - Finger Lickin’ Good - My recommendation this month…</image:title>
      <image:caption>Listen to The Digital Marketing Podcast produced by Target Internet. It is a weekly podcast that combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beccibuckley.co.uk/blog/issue-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1618139706564-I3A0YNR5KXUIPVQNC5IP/mark-gaisford.png</image:loc>
      <image:title>BLOG - Issue #1 - Our road to ‘normal’ - My recommendation this month…</image:title>
      <image:caption>Follow B2B marketing expert Mark Gaisford. His LinkedIn content is educational, funny and thought-provoking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1618140147948-OVN0YVET25S7QMGM4KZ3/Screenshot+2021-04-11+at+12.22.17.png</image:loc>
      <image:title>BLOG - Issue #1 - Our road to ‘normal’ - One road to beer.</image:title>
      <image:caption>A simply and slick live countdown to all the key dates, that will () see us come out of lockdown #3 in England. It pulls data from www.gov.uk but presents it in a way that we can all understand, instead of having to decipher Boris’ ramblings.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.beccibuckley.co.uk/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg</image:loc>
      <image:title>ABOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg</image:loc>
      <image:title>ABOUT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg</image:loc>
      <image:title>ABOUT</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.beccibuckley.co.uk/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg</image:loc>
      <image:title>CONTACT</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.beccibuckley.co.uk/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-04-02</lastmod>
  </url>
  <url>
    <loc>https://www.beccibuckley.co.uk/ford</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1615462459627-WUBC2ACIXD7TR2I7Z1FB/PartsPlus_landing_eDM_mockup.jpg</image:loc>
      <image:title>Ford</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/7997f336-cb15-4ad6-a5df-02eeb131f768/pp-partners-logo.jpg</image:loc>
      <image:title>Ford</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/4087ebb3-8bca-436d-8274-f7a8e095d798/PP_Instagram_Post_mockup.jpg</image:loc>
      <image:title>Ford</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/4298fa1a-ea69-461f-b007-7a9f57225521/Oil_Always_Love_You.jpg</image:loc>
      <image:title>Ford</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/a2cbc56b-937a-458b-aa1e-8219f33d1221/PartsPlus_landing_page_mockup.jpg</image:loc>
      <image:title>Ford</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1621238597308-FS1KHAEP00X46WF577RW/PP_Website.jpg</image:loc>
      <image:title>Ford</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/e6b488b5-9efc-4fc1-9dc4-49c98de9257e/PartsPlus-Partners---Dashboard_1.gif</image:loc>
      <image:title>Ford</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.beccibuckley.co.uk/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1613684619463-XBQHC4OJGAO6M8JU6BPH/Batteries-Advert.jpg</image:loc>
      <image:title>WORK</image:title>
      <image:caption>Vauxhall UK</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/7b0966ce-a1d6-4dc4-96b2-2e7203df5db6/Brand_Guidelines_Mockup.jpg</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/4087ebb3-8bca-436d-8274-f7a8e095d798/PP_Instagram_Post_mockup.jpg</image:loc>
      <image:title>WORK</image:title>
      <image:caption>Ford</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1613865255090-GTXI1BPIUBW5QVSVNN6M/CR_Wave_Graphic.gif</image:loc>
      <image:title>WORK</image:title>
      <image:caption>Club Ricambi</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/0e2afb8d-a08a-4199-ac3e-3c112b32990e/SPL_posters_mockup.jpg</image:loc>
      <image:title>WORK</image:title>
      <image:caption>Miscellaneous</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1613685226597-5GH8HSTW0NNBLBQ2RI1L/Nissan_Laptop.jpg</image:loc>
      <image:title>WORK</image:title>
      <image:caption>Nissan GB</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1613685312510-SAPRLDVN2QMXFFO9ISJ7/Childsi_Tile_3.jpg</image:loc>
      <image:title>WORK</image:title>
      <image:caption>Child's i Foundation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1613865838746-3RNAC88UDWD5A3WYRT7H/TBP_Website.jpg</image:loc>
      <image:title>WORK</image:title>
      <image:caption>The Barn Partnership</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/1613728367199-BIYJLNKBHLOQND9POHYQ/UroLift_Tile.jpg</image:loc>
      <image:title>WORK</image:title>
      <image:caption>UroLift</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/602ebb656786b75423e90d93/05a57728-6d4f-4e24-adca-0c76ca221deb/689924332_MBT_Intro_eDM_Social_Assets4.jpg</image:loc>
      <image:title>WORK</image:title>
      <image:caption>Mercedes-Benz</image:caption>
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  </url>
</urlset>

