Issue #8 - Olympics & Paralympics Action
Channel 4 Paralympics posters remind viewers ‘it’s rude not to stare’
As the UK Paralympics broadcaster, Channel 4 drummed up anticipation with a smart outdoor and print campaign.
Using eye-catching colours, one of the posters is a twist on the social etiquette children learn from a young age – that it’s rude to stare. Considering Paralympian’s need the nation’s support, the smart copy tells them to do the total opposite, championing the athletes competing later this month.
Source: thedrum.com
The National Lottery: How to support UK Olympic athletes
The National Lottery is gambled on its biggest ever brand campaign to show that even if you fail to hit the jackpot, it is Team GB and ParalympicsGB who are the real winners.
Featuring a bonanza of Team GB and Paralympics GB personalities, The National Lottery has showcased its summer-long Olympics campaign, which reminds the UK how it can support athletes at the games in Tokyo this summer.
Source: thedrum.com
Is the Paris 2024 Olympics logo a mockery?
First revealed back in October 2019, the logo makes use of negative space and three symbols: the Olympic rings, the Olympic flame and Marianne – a symbol of Republican France. At least that was the idea, but the design was ridiculed without mercy for looking like a woman with a bob.
The design was also mocked at the time for looking like a logo for a hairdresser's – or even a dating app thanks to its resemblance to the Tinder logo. But Paris stuck to its guns.
Source: creativebloq.com
My recommendation this month…
Listen to A Change of Brand podcast.
Produced by Matchstic, this podcast is about the world’s most loved consumer companies and their rebrand glory, drama, or disaster.