Issue #15 - Break the Bias
'Imagine' campaign to tackle gender bias
Imagine a world where gender makes no difference. That's the premise behind a new poster campaign by advertising agency CPB London. Called Imagine, it was prompted after a nationwide study found that 39 per cent of primary school children still think that mummies should look after babies and do all the housework while daddies should go to work.
The campaign, which marks International Women's Day today, centres on the 'Break The Bias' theme for this year's event and invites all of us to simply think of someone in the role of, among others, a CEO, a nurse or a makeup artist. And then asks gently whether is it a man or a woman.
Source: creativeboom.com
Stabilo: Highlight the Remarkable
Phyllis Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. She was one of the founding employees of Doyle Dane Bernbach (DDB) back in 1949, the agency's first Copy Chief and the first female Copy Chief in the United States. But in 1949, men stood in the spotlight. While Bill Bernbach is often credited for sparking the creative revolution, only some know Phyllis Robinson was the true influence behind so much of DDB’s iconic work for Orbach’s, Volkswagen and Polaroid. As an extension of the highly-awarded ‘Highlight the Remarkable’ campaign from Stabilo Boss and DDB Germany, DDB highlights Phyllis, her legacy and her trailblazing spirit that lives through employees everywhere today.
Source: thedrum.com
Elvie normalises urinary incontinence
This week, Londoners can head near Liverpool Street to see a billboard first – a ‘peeing’ campaign.
Women’s health brand Elvie are behind the stunt, aiming to raise awareness of incontinence with their promotional poster depicting a woman squatting and lifting weights while ‘peeing’ actual liquid.
Source: metro.co.uk
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